A better day starts with an Aurora night.



 Exclusive Aurora Pillow Boutique Display



Higher quality. Higher value. A higher return on your investment.

Are you looking for cost-effective ways to increase profits? Would you like to earn a higher gross margin return on your investment? At Aurora, we’ve developed a unique retail pillow program that enables furniture stores and sleep shops to earn a higher average sales per square foot of retail space.

With an Aurora Pillow, everyone can afford the very best!

The Exclusive Aurora Pillow Boutique

Our all-inclusive program includes an in-store AURORA PILLOW BOUTIQUE, complete with product merchandising, display, packaging, advertising, and sales training.

  • Unique merchandising sets your store apart with an in-house specialty shop for pillows and sleep accessories (fabulous add-on to your bedding sales!)
  • Space-saving multi-pillow product display provides higher average sales per square foot, which means increased profits to your store
  • Pre-designed print ad templates make it easy to promote the pillows' lower price points in sales circulars and advertisements, using your co-op dollars (we'll show you how!)
  • Sales training package includes a handy guide and personalized training sessions
  • Well-designed, feature, advantage, benefit-based and self-selling consumer packaging and display

At Aurora, ALL WE DO IS SLEEP! So, we know what your customers want in a pillow-a tranquil night of rejuvenating sleep at a great price. Remember, we offer higher quality at a higher value, so you can earn a higher ROI.


Contact us toll-free at 1-866-822-9800 or sales@aurorapillow.com